Brokers/Agents Access Enrollment Materials

Brokers/brokers can entry and obtain enrollment supplies via CustomPoint, streamlining the method and making it simpler than ever. This complete useful resource offers a wealth of data, from the fundamentals of accessing supplies to superior customization choices. Think about a seamless expertise the place important paperwork are available, eliminating the effort of guide searches and paperwork. This detailed information explores the options and advantages of this streamlined system.

This technique ensures brokers and brokers have instant entry to the enrollment supplies they want, fostering a extra environment friendly and productive workflow. The platform’s user-friendly design and intuitive navigation simplify your entire course of, lowering the effort and time required to acquire important paperwork. Key options like customizable downloads and detailed troubleshooting guides tackle potential challenges, guaranteeing a optimistic expertise for all customers.

Table of Contents

Overview of Enrollment Supplies

Brokers/agents can access and download enrollment materials through custompoint

Unlocking success begins with the appropriate instruments. CustomPoint’s enrollment supplies empower brokers and brokers with the information and assets they should excel. Think about having every thing you want, available, to information your purchasers via the enrollment course of.These complete supplies are meticulously crafted to supply readability and effectivity, saving priceless time and fostering a optimistic shopper expertise. From introductory info to detailed insurance policies, CustomPoint’s assets are designed for each step of the journey.

Kinds of Enrollment Supplies

A wealth of assets can be found, catering to varied wants and preferences. These supplies cowl each facet of the enrollment course of, from preliminary contact to closing paperwork. They’re organized and introduced in a transparent, concise method.

  • Coverage summaries: These concise overviews present a fast grasp of key coverage particulars. They spotlight essential features like protection, advantages, and exclusions. These are invaluable for preliminary shopper consultations.
  • Detailed coverage paperwork: These in-depth paperwork present a complete have a look at coverage phrases and circumstances. They function the definitive reference for brokers and brokers, guaranteeing accuracy in shopper shows.
  • Consumer enrollment guides: These guides supply step-by-step directions for purchasers, making the enrollment course of easy and easy. They’re designed to empower purchasers with the information they want.
  • Continuously requested questions (FAQs): Addressing frequent questions proactively, FAQs present fast solutions to typical shopper inquiries, lowering the back-and-forth and enhancing effectivity.
  • Pattern functions and varieties: These pre-filled templates streamline the appliance course of, serving to brokers and brokers save time and guarantee accuracy. They scale back errors and increase effectivity.

Codecs of Enrollment Supplies

CustomPoint offers supplies in numerous codecs to cater to varied studying types and preferences. Every format is rigorously chosen to maximise engagement and comprehension.

  • PDF paperwork: Moveable Doc Format information are extensively suitable and simply accessible, permitting for seamless viewing and printing. This versatile format is ideal for detailed info.
  • Spreadsheets: These tables present structured knowledge, facilitating comparisons and calculations. They’re important for analyzing coverage choices and pricing.
  • Displays: Visible aids improve engagement and readability, making advanced info simply digestible. These are excellent for shows to purchasers or staff conferences.

Key Options and Advantages

These supplies supply unparalleled worth for brokers and brokers. By streamlining the enrollment course of, they foster effectivity, empower purchasers, and finally increase profitability.

  • Improved shopper expertise: Clear and concise supplies empower purchasers, resulting in a extra optimistic and knowledgeable enrollment course of. Purchasers really feel valued and understood.
  • Elevated effectivity: Pre-built templates and concise summaries scale back administrative overhead and liberate priceless time for different duties. This results in greater productiveness and extra happy purchasers.
  • Enhanced accuracy: Detailed paperwork and templates reduce errors, guaranteeing accuracy in each step of the method. This fosters belief and builds a powerful status.

Entry Strategies

Accessing these supplies is seamless and easy. The system is designed for ease of use and accessibility.

Materials Sort Entry Technique
Coverage summaries Direct obtain from CustomPoint
Detailed coverage paperwork Safe on-line portal
Consumer enrollment guides CustomPoint’s shopper portal
FAQs CustomPoint’s inside information base
Pattern functions and varieties Downloadable templates

Dealer/Agent Entry Procedures

Unlocking the treasure trove of enrollment supplies on CustomPoint is a breeze! This simple information will stroll you thru the easy steps to entry and obtain the assets you want. From particular person brokers to total groups, we have you lined.Navigating the CustomPoint platform for enrollment supplies is intuitive and designed for ease of use. Whether or not you are a seasoned dealer or simply beginning out, this course of will empower you to effectively entry the instruments you might want to excel in your function.

The safe authentication and authorization protocols guarantee your entry is each protected and seamless.

Accessing Enrollment Supplies

Step one is logging in to your CustomPoint account. Use your designated username and password, safeguarding your login credentials. As soon as logged in, the system will current a dashboard of obtainable assets. The system dynamically updates with the newest enrollment supplies. This permits for seamless entry to related info.

Authentication and Authorization

CustomPoint employs strong authentication strategies to confirm your identification and guarantee safe entry. This includes a password-protected login system, adopted by a affirmation course of that grants entry to particular enrollment supplies. Every dealer/agent shall be granted entry primarily based on their particular person roles and permissions. This ensures that solely approved personnel can entry delicate or confidential info.

Particular person vs. Crew Entry

Particular person entry is easy; merely log in along with your private credentials. Crew entry includes a novel system. Crew members are granted entry via a shared account managed by a chosen administrator. This shared account permits for streamlined entry for all staff members.

Downloading Enrollment Supplies: A Step-by-Step Information

This part particulars the method for downloading enrollment supplies.

  1. Step 1: Find the Supplies. On the CustomPoint dashboard, establish the particular enrollment materials you want. The dashboard is well-organized, with clear labeling for simple navigation.
  2. Step 2: Click on to Obtain. Click on on the designated obtain icon (normally a downward-pointing arrow or a cloud icon) related to the chosen enrollment materials.
  3. Step 3: Affirmation Immediate. A affirmation immediate will seem, indicating the beginning of the obtain course of. This step is designed to make sure the person’s intent and keep away from unintentional downloads.
  4. Step 4: Save Location. The system will immediate you to decide on a location to avoid wasting the downloaded materials in your pc or machine. This permits for handy storage and retrieval of the downloaded paperwork.
  5. Step 5: Confirm Obtain. As soon as the obtain is full, you possibly can confirm the file’s integrity by checking its dimension and verifying the file extension. This step is important to make sure that the downloaded file is full and error-free.

Materials Obtain Choices

Brokers/agents can access and download enrollment materials through custompoint

Unlocking the treasure trove of enrollment supplies is simpler than you assume! We have crafted a streamlined system to make sure you can entry and obtain the assets you want with ease. This part particulars the out there obtain choices, their benefits, and any potential limitations.Navigating via the plethora of enrollment supplies may be daunting, however we have designed a user-friendly course of to make it easy.

From simple downloads to safe, password-protected choices, we have lined all of the bases to make sure you have the instruments to thrive.

Completely different Obtain Choices

Quite a lot of obtain choices can be found to fit your preferences. This empowers you to decide on the tactic that most closely fits your workflow.

  • Direct Obtain Hyperlinks:
  • Direct obtain hyperlinks are readily accessible for fast entry to probably the most regularly used supplies. This offers a straightforward and environment friendly approach to purchase the supplies, streamlining your workflow and saving time. For instance, these hyperlinks are excellent for grabbing fast reference guides or pattern varieties.

  • Password-Protected Downloads:
  • Some supplies require a novel entry code or password for safety and restricted entry. This ensures confidentiality for delicate info and prevents unauthorized entry. That is particularly helpful for coverage paperwork or proprietary knowledge.

  • Downloadable Archives:
  • Complete collections of supplies are bundled into downloadable archives, making it easy to amass the mandatory info multi function go. These archives are excellent for these searching for to evaluation or obtain a major quantity of knowledge. As an illustration, a single archive may include all of the brochures, coaching manuals, and shows associated to a selected program.

  • Customizable Downloads:
  • Some supplies enable for personalization, enabling you to tailor the content material to your particular wants. That is priceless for creating personalised advertising and marketing supplies or adapting templates to your distinctive circumstances. This might embody editable templates for brochures or newsletters.

Evaluating Obtain Strategies

Evaluating obtain strategies highlights the benefits and limitations of every choice.

Obtain Technique Professionals Cons
Direct Obtain Hyperlinks Quick, easy, available Restricted to smaller information or single paperwork; no complete collections
Password-Protected Downloads Enhanced safety; restricted entry Requires authentication; potential for forgotten passwords
Downloadable Archives Complete collections; environment friendly downloads Bigger file sizes; potential for slower downloads
Customizable Downloads Tailor-made content material; personalised supplies Requires extra software program or instruments; probably extra advanced course of

Limitations of Obtain Choices

Whereas every methodology has its advantages, some limitations might exist.

  • File Measurement Concerns:
  • Bigger information or archives might take longer to obtain, relying on web connection velocity. Take into account this when planning your workflow and anticipate potential delays.

  • Technical Necessities:
  • Some obtain choices may require particular software program or instruments for accessing or modifying supplies. Guarantee you may have the mandatory functions earlier than making an attempt the obtain.

  • Password Administration:
  • Password-protected downloads require cautious password administration to keep away from dropping entry to essential supplies. Set up a safe password system and retailer them safely.

Integration with Current Programs

CustomPoint is designed to seamlessly combine along with your present dealer/agent programs, minimizing disruption and maximizing effectivity. This easy transition ensures a well-recognized workflow, permitting you to give attention to what issues most – rising what you are promoting. The combination course of is streamlined to keep away from any hiccups and make the transition as painless as potential.The combination course of leverages quite a lot of strong applied sciences, guaranteeing a safe and dependable connection between CustomPoint and your present programs.

This permits for a unified platform, eliminating the necessity for guide knowledge entry and lowering errors. It is all about saving you time and assets.

Integration Strategies

CustomPoint’s integration strategies are tailor-made to suit varied dealer/agent programs, guaranteeing a easy transition no matter your present setup. Completely different programs require completely different approaches, and CustomPoint acknowledges this want.

  • API-based Integration: This methodology makes use of Software Programming Interfaces (APIs) to facilitate knowledge change. APIs enable for direct communication between CustomPoint and your dealer/agent platform, enabling real-time updates and computerized knowledge synchronization. This ensures constant and up-to-date info throughout all programs.
  • File Switch Protocol (FTP): For programs not outfitted with APIs, CustomPoint offers safe FTP options for transferring enrollment supplies. This methodology presents a simple approach to transfer information between platforms. This selection is a dependable backup plan.
  • Customized Integrations: In circumstances the place commonplace APIs or FTP options aren’t adequate, CustomPoint’s devoted staff can create customized integrations. This ensures a tailor-made resolution to suit your distinctive workflow necessities. This method caters to particular wants and preferences.

Particular Software program and Platforms

CustomPoint integrates with a variety of dealer/agent platforms. Examples embody, however aren’t restricted to, industry-standard CRM (Buyer Relationship Administration) programs, and varied property administration software program.

  • CRM Integration: CustomPoint’s integration with main CRM platforms permits for automated knowledge switch between CustomPoint and your CRM. This streamlines the method of monitoring leads and purchasers, managing communications, and guaranteeing that every one pertinent enrollment info is accessible inside your CRM.
  • Property Administration Software program Integration: Seamlessly hyperlink enrollment supplies to your property administration software program for environment friendly workflow administration. This consolidated view reduces guide knowledge entry and helps preserve correct information.

Instance of Workflow Streamlining

Think about a state of affairs the place a dealer receives a brand new shopper inquiry. CustomPoint’s integration with the dealer’s CRM system routinely populates the shopper’s particulars. The dealer can then rapidly entry the mandatory enrollment supplies, obtain them, and ship them to the shopper by way of the dealer’s established communication channels. This eliminates the necessity for repetitive knowledge entry and enhances effectivity.

The system is designed to empower brokers, not burden them with administrative duties.

Safety and Privateness Concerns

Defending your enrollment supplies is paramount. We have applied strong safety measures to make sure the confidentiality and privateness of your knowledge. This part particulars the safeguards in place, the protocols adopted, and the info safety insurance policies governing entry to and obtain of those important assets.We perceive the delicate nature of the enrollment supplies and are dedicated to sustaining the best requirements of safety.

Your peace of thoughts is our precedence.

Safety Measures in Place

Our complete safety measures shield enrollment supplies from unauthorized entry and preserve knowledge integrity. These measures embody encryption protocols, safe servers, and multi-factor authentication. These are important in stopping breaches and safeguarding delicate info.

Confidentiality and Privateness Protocols

Confidentiality and privateness protocols are strictly enforced to take care of the safety of enrollment supplies. These protocols embody restricted entry to approved personnel solely and common safety audits. These measures make sure that solely these with respectable wants can entry and obtain the paperwork.

Information Safety Insurance policies

Information safety insurance policies are clearly outlined and rigorously adopted to make sure compliance with {industry} requirements. These insurance policies element the suitable use, storage, and disposal of the enrollment supplies. Adherence to those insurance policies is crucial for sustaining knowledge integrity and defending delicate info.

Entry Restrictions and Permissions

Entry restrictions and permissions are outlined by person roles. Completely different roles have various ranges of entry, guaranteeing that solely vital personnel can view and obtain particular supplies. This granular management minimizes the danger of unauthorized entry.

Comparability of Safety Ranges for Completely different Materials Sorts

Materials Sort Safety Degree Description
Dealer Coaching Supplies Excessive These supplies include important info concerning brokerage practices and are extremely delicate. Entry is restricted to approved brokers and brokers.
Agent Software Kinds Medium Agent utility varieties include personally identifiable info. Entry is proscribed to directors and approved personnel concerned within the utility evaluation course of.
Normal Advertising and marketing Supplies Low These supplies are usually accessible to the general public however should include delicate knowledge in some cases. Entry is restricted to forestall unauthorized distribution of delicate info.

Troubleshooting Frequent Points

Navigating new programs can typically really feel like attempting to assemble IKEA furnishings blindfolded. However concern not, intrepid brokers and brokers! This part particulars frequent hurdles you may encounter whereas accessing and downloading enrollment supplies via CustomPoint, together with clear options. We have compiled a complete information to make sure a easy expertise.Troubleshooting is all about proactive problem-solving. Understanding potential points and their fixes will empower you to effectively tackle any hiccups that come up.

Consider this as your personalised roadmap to seamless enrollment materials retrieval.

Figuring out Entry Issues

Understanding the basis reason behind entry points is essential for a swift decision. Potential issues embody incorrect login credentials, community connectivity issues, or browser compatibility points. These obstacles can disrupt your entire course of, so figuring out them early is paramount.

  • Incorrect Login Credentials: Double-check your username and password, guaranteeing accuracy and correct capitalization. If uncertain, contact your account administrator for help. Password managers may be useful in stopping errors.
  • Community Connectivity Points: A weak or unstable web connection can hinder entry. Guarantee a powerful, dependable connection. Attempt accessing different web sites to confirm the connection’s stability.
  • Browser Compatibility Points: Completely different browsers may exhibit various compatibility with CustomPoint. Guarantee you’re utilizing a supported browser, like the newest variations of Chrome, Firefox, or Safari. Outdated or unsupported browsers may current challenges.

Obtain Issues

Downloading supplies may be disrupted by varied elements, together with inadequate space for storing, corrupted information, or server overload. Understanding these obstacles will enable you navigate the obtain course of effectively.

  • Inadequate Storage Area: Guarantee your machine has adequate space for storing for the enrollment supplies. Delete pointless information or use cloud storage to liberate area. Full storage may cause downloads to fail.
  • Corrupted Information: Sometimes, downloaded information could be corrupted. Attempt downloading the supplies once more. If the difficulty persists, contact help for help. File corruption can stem from varied causes, corresponding to community interruptions through the obtain.
  • Server Overload: Throughout peak durations, CustomPoint servers may expertise overload, resulting in obtain delays or failures. Attempt downloading throughout off-peak hours to cut back potential delays. Excessive site visitors on the servers may cause non permanent interruptions.

FAQ

  • What if I am unable to log in? Double-check your username and password. If the issue persists, contact your account administrator for help.
  • Why is my obtain failing? Verify your web connection, space for storing, and browser compatibility. If the issue persists, contact help.
  • How do I entry the supplies offline? Some supplies could be downloadable for offline entry. Check with the obtain choices part for extra particulars.

Troubleshooting Flowchart, Brokers/brokers can entry and obtain enrollment supplies via custompoint

Troubleshooting Flowchart

(Picture: A flowchart illustrating steps to comply with, beginning with login, and branching into community connectivity, browser compatibility, or space for storing points. Every path results in a decision or help contact.)

Customizable Options: Brokers/brokers Can Entry And Obtain Enrollment Supplies By means of Custompoint

Unlocking the total potential of CustomPoint enrollment supplies includes tailoring them to your distinctive dealer/agent wants. Think about a personalised expertise the place the data isn’t just informative, however trulyyours*. That is the ability of customization.Customizable options inside CustomPoint enable for a dynamic method to disseminating enrollment supplies. This implies your supplies is not going to solely be correct and complete, but additionally resonate deeply along with your particular viewers.

This adaptability is vital to fostering a stronger reference to purchasers.

Customized Messaging

CustomPoint’s personalization options allow brokers and brokers to include their distinctive model voice and client-specific info into enrollment supplies. This fosters a way of belief and engagement, because the supplies really feel tailor-made to the person shopper. For instance, an agent may embody a personalised introduction highlighting their experience in a specific space of insurance coverage. Or, a dealer may insert client-specific particulars like coverage numbers and efficient dates instantly into the paperwork.

Branding Integration

CustomPoint’s strong branding integration permits brokers and brokers to seamlessly incorporate their logos, colour schemes, and model fonts into the enrollment supplies. This unified model expertise strengthens the visible identification {and professional} picture of the dealer/agent, constructing belief and recognition with purchasers. This ensures consistency throughout all communication channels.

Content material Choice and Sequencing

Tailor the order and collection of info introduced to purchasers. The power to rearrange content material in a manner that finest addresses shopper wants and preferences is a strong instrument. Think about presenting probably the most related info first, then offering extra detailed explanations as wanted. This dynamic method ensures a smoother and extra participating shopper expertise.

Instance of Customization Choices

Customization Possibility Description Instance
Customized Messaging Together with client-specific particulars and agent introductions. “Expensive [Client Name], [Agent Name] is happy that will help you perceive your new coverage.”
Branding Integration Incorporating logos, colour schemes, and fonts. Utilizing a constant colour palette and brand all through the enrollment paperwork.
Content material Choice and Sequencing Ordering info to match shopper wants. Prioritizing key coverage particulars earlier than diving into supplementary info.

Accessibility and Usability

Benefit Enrollment Brokers Ppt Powerpoint Presentation Outline Outfit ...

Navigating the enrollment platform must be a easy and empowering expertise for each dealer/agent. This part highlights the considerate design decisions that prioritize accessibility and usefulness, guaranteeing a optimistic interplay for all customers.This platform is designed to be intuitive and user-friendly, whatever the person’s technical proficiency or bodily talents. We have meticulously thought-about the wants of assorted customers, aiming to create an setting the place everybody can simply entry and make the most of the assets.

Accessibility Options for Brokers/Brokers with Disabilities

The platform is designed with a powerful dedication to inclusivity. We have applied a variety of options to accommodate numerous wants and guarantee equal entry for all customers. These options cater to a large spectrum of disabilities, guaranteeing everybody can readily entry and work together with the platform’s performance.

  • Display screen Reader Compatibility: The platform’s construction and content material are meticulously crafted to be simply interpreted by standard display readers, permitting customers with visible impairments to successfully navigate and work together with all options.
  • Keyboard Navigation: All interactive parts, together with buttons, menus, and varieties, are designed to be absolutely accessible utilizing solely a keyboard. This permits customers who might not be capable to use a mouse to seamlessly make the most of the platform.
  • Adjustable Textual content Sizes: Customers can customise the textual content dimension to go well with their particular person preferences and visible wants. This ensures readability and luxury for customers with various visible sensitivities.
  • Colour Distinction: The platform adheres to {industry} finest practices for colour distinction, guaranteeing that textual content and background colours present adequate visibility for customers with low imaginative and prescient or colour blindness.

Usability Throughout Gadgets and Browsers

The platform is optimized for a wide selection of units and browsers, guaranteeing a constant and dependable person expertise.

  • Responsive Design: The platform makes use of a responsive design, dynamically adapting to varied display sizes and orientations, from desktops to tablets to smartphones. This ensures optimum show and performance throughout a variety of units.
  • Compatibility with Main Browsers: The platform has been rigorously examined with probably the most extensively used internet browsers (Chrome, Firefox, Safari, Edge), guaranteeing a seamless expertise throughout platforms and maximizing accessibility for our customers.

Consumer-Pleasant Design Ideas

The platform prioritizes user-friendliness via a transparent and intuitive interface.

  • Clear Navigation: The platform’s navigation is intuitive and straightforward to know. Customers can rapidly find the mandatory info and full their duties with minimal effort.
  • Intuitive Interface: The format and group of the platform are designed to be user-friendly, making it simple to navigate and use. A transparent and well-structured interface minimizes confusion and maximizes ease of use.
  • Properly-Outlined Directions: Clear and concise directions information customers via every step of the enrollment course of, minimizing the necessity for in depth help or help.

Examples of Accessibility Optimization

The platform embodies finest practices in internet accessibility.

  • Descriptive Hyperlink Textual content: All hyperlinks have clear and descriptive textual content that precisely displays the vacation spot of the hyperlink, aiding customers in understanding the place they’re navigating.
  • Significant Kind Labels: Kind fields are related to clear and concise labels, permitting display readers and different assistive applied sciences to successfully interpret the info entry fields.
  • Constant Formatting: Constant formatting and styling improve readability and preserve a clear and arranged person expertise, enabling simple navigation and comprehension of the platform’s content material.

Instance Situations

Unlocking the total potential of enrollment supplies is about understanding how they empower brokers and brokers in real-world conditions. These examples illustrate sensible functions, serving to you envision the optimistic impression these supplies can have on what you are promoting.Think about a state of affairs the place a dealer must rapidly clarify a brand new coverage to a buyer. Having the appropriate enrollment supplies available empowers the dealer to reply questions successfully and construct belief, resulting in profitable coverage gross sales.

These eventualities spotlight how these supplies aren’t simply paperwork, however highly effective instruments for engagement and readability.

Buyer Interactions and Materials Software

This part demonstrates how the enrollment supplies are utilized throughout varied buyer interactions. Brokers and brokers are outfitted to deal with numerous conditions, guaranteeing a seamless buyer expertise.

  • New Coverage Clarification: Brokers can successfully clarify new coverage options and advantages utilizing the detailed supplies. Clear explanations construct belief and understanding, resulting in elevated buyer satisfaction and improved coverage conversions.
  • Addressing Buyer Issues: The supplies present solutions to frequent buyer questions. This proactive method helps resolve issues promptly, showcasing the dealer’s experience and dedication to customer support.
  • Evaluating Insurance policies: Brokers can use the supplies to check completely different coverage choices, highlighting the important thing variations and advantages to assist clients make knowledgeable choices. This method is especially priceless in advanced coverage eventualities, the place comparisons may be daunting with out the correct instruments.
  • Explaining Coverage Adjustments: When coverage modifications happen, brokers can use the supplies to clarify the updates clearly and transparently. This maintains buyer confidence and minimizes confusion, guaranteeing easy transitions.

Use Instances for Brokers/Brokers

These use circumstances illustrate the varied functions of the supplies for brokers and brokers. The supplies empower brokers and brokers of their every day duties.

  • Pre-Assembly Preparation: Utilizing the supplies upfront of conferences permits brokers to anticipate buyer questions and tailor their shows accordingly, maximizing the impression of the interactions. The pre-meeting prep saves time and ensures a smoother expertise.
  • Responding to Inquiries: The supplies are readily accessible for responding to buyer inquiries, whether or not by way of electronic mail, cellphone, or in individual. This ensures correct and constant info is offered, enhancing buyer satisfaction.
  • Coverage Renewals: Brokers can leverage the supplies to clarify coverage renewals and spotlight any advantages or updates, guaranteeing a easy and informative course of for the client.
  • Gross sales Displays: Detailed enrollment supplies function a priceless instrument for gross sales shows, guaranteeing brokers have the data wanted to show product worth and options to potential clients. This helps clients make knowledgeable choices and belief the dealer’s experience.

Sensible Functions in Completely different Situations

The supplies are relevant throughout varied buyer interplay eventualities, guaranteeing the dealer or agent has the assets wanted to successfully tackle buyer wants.

Situation Software of Supplies
New Buyer Onboarding Brokers use supplies to clarify coverage particulars, reply questions, and construct rapport with the brand new buyer.
Coverage Adjustments The supplies present brokers with the data to speak coverage modifications precisely and effectively.
Buyer Complaints The supplies present brokers with the mandatory info to deal with buyer issues and resolve points promptly.
Gross sales Displays Brokers can use the supplies to showcase product options and advantages, emphasizing worth to the client.

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